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The ANKHGEAR Manifesto

I got it.

Three words. Nobody makes a big deal out of them.

  1. A kid says them in a parking lot, zipping her own coat for the first time.
  2. A man says them in a rehab gym, one hand, and the therapist looks up.
  3. A dad says them with a baby on his hip and a stroller in the other hand.
  4. A grandmother says them on a cold morning when her fingers won’t do small things anymore.
A smiling girl in a pink hat and a zipped winter coat An older man in a zipped black FREEDOM Hoodie A mom with a stroller in a gray FREEDOM Hoodie A woman at a farmers market in a black FREEDOM Hoodie

The zipper is two seconds. But it’s one of the first things you do every day, and it decides whether the day starts with help or starts with confidence.

The technology

MagZip®

We built a zipper that finds itself. Magnets do the aiming. Your hands, one or two, do the rest. Seriously simpler.

MagZip has been used on major brands around the world: Under Armour, Tommy Hilfiger, Lululemon, and many others.

  • Under Armour
  • Tommy Hilfiger
  • Lululemon

The brand · ANKHGEAR

So here’s what we’re about.

  1. Gear that gets out of your way.

    Not gear that needs a manual. Not gear that announces itself. If you think about our zipper at all, we’ve failed.

  2. The moment is the value.

    Two seconds where it just closes. That’s what you’re buying. Same product for the stroke survivor, the guy in ski gloves, and the five-year-old. One hand or two. Same feeling.

  3. Show it. Don’t explain it.

    One hand, eyes closed, done. That’s the demo. A kid, two mittens, first try. That’s the demo too. The proof is the face after.

  4. Every pair of hands counts.

    The therapist who shows one patient. The parent who shows one kid. The creator who shows a thousand strangers. Same job, same movement.

  5. Freedom is a small thing you feel every day.

    Not a slogan. A coat, a hoodie, a vest. Zipped up, by you.

Wear it. Zip it. Say the words.

You got it.

Scott Peters and his Uncle Dave, both in ANKHGEAR caps

“I made this to help my Uncle Dave zip by himself, when his body was giving out. That small bit of independence has given moments of joy to many. Help me spread the word.”

Scott Peters in a black ANKHGEAR Lightweight hoodieScott Peters, founder

Every pair of hands counts

Join our mission.

Show one person how easy a zipper can be. Share MagZip with the people you know, and earn a commission when they pick up a piece of gear.

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Want the whole story first? Read how MagZip started.